When you own the business, every decision lands on you. Product, people, money, marketing and the thousand small calls in between.

Coaching gives you a place to step back, think clearly and choose your next move on purpose, with someone who has no stake in the outcome except your success.

Challenges
What you are up against

The challenges

Decision fatigue

Making every call, big and small, wears down your judgment by the end of the week.

Wearing every hat

You are the strategist, the operator and the help desk, which leaves little time to lead.

Alone at the top

There are few people you can be fully honest with about what is hard.

Growth and reinvention

Knowing when to scale, when to pivot and when to let something go.

How coaching helps

Where we focus

Coaching is not advice from the sidelines. I ask the questions that help you see your situation clearly, then we turn what you find into action. Here is where my work with clients like you often goes.

  • Clear priorities. Sort what matters most from what is merely loud.
  • Vision and values. Name what you are building and why, so decisions get easier.
  • Delegation that sticks. Build the habits and trust to let go of work that no longer needs you.
  • Key conversations. Prepare for important talks with partners, investors, clients and your team.
  • A sustainable pace. Grow the business without burning out the founder.
Process
How it works

Working together

1

30 minute consultation

We get to know each other and decide together whether we are the right fit.

2

Agreements

We sign a simple agreement that sets out how we work, what to expect and payment.

3

Background

You fill out a short form about where you are now and what you want from coaching.

4

Assessments

If you have DiSC or 360 results, we review them together. I can also run these assessments for you.

5

Regular sessions

We meet on Zoom for 45 to 60 minutes. I suggest two sessions a month, but the rhythm is up to you.

6

Check-ins and iteration

After sessions you get follow-up questions, observations and learning ideas. We revisit progress and adjust as you grow.

Most engagements run four to six months and evolve with your needs. I follow the standards of the International Coaching Federation.

Craig Honeycutt, leadership coach, a man with glasses and a beard in a blazer and blue t-shirt outdoors
About

Why Craig

I am an entrepreneur too. I spent 12 years building an independent music business, I run my own coaching and consulting practice, and I hold an MBA in Leadership and Innovation from James Madison University.

I have spent the last decade as a consultant and strategist with leaders in government, education, renewable energy, media, music and mental wellness. I coached HHS executives during Hurricane Helene, so I know what it takes to lead when the pressure is real. I am an ICF-certified coach at the ACC level, trained through Coaching 4 Today.

Entrepreneur since the indie music daysMBA, Leadership and Innovation (JMU)Coached HHS executives during Hurricane HeleneICF ACC, working toward PCC

Ready to get started?

You do not have to figure out the next stage alone. Book a 30 minute call and let's talk about what you are building.